Forever 21's "Thread Screen" Displays Instagram Pics in Fabric

In lieu of a billboard for its latest social media endeavor, American fashion retailer Forever 21 tapped New York's BREAKFAST agency to craft something entirely different: the "Thread Screen." A massive 2,000 pound machine made up of over 200,000 parts (more than 8 times what you find in the average automobile), the Thread Screen is one of the most complex pieces of machinery ever built for a fashion brand and utilizes 6,400 spools of thread to uniquely display pics posted to Instagram with the hashtag #F21ThreadScreen. Custom designed, engineered, and manufactured from scratch, the melding of fashion and technology is definitely a mesmerizing sight to behold. Video looks at the Thread Screen can be found below while a live stream can be viewed over at f21threadscreen.com.