VIP Sports Branding

Malte Gruhl Creates a Concept Design for the Exclusive Nike NX.25 Service

Published: Jul 21, 2015 • References: maltegruhl & designtaxi

If the Nike NX.25 service doesn't sound familiar, it's because it's currently only available in Europe to the global brand's most valuable customers. With such perks as early access to new Nike product releases, access to special events and VIP access to Nike personnel around the clock, it's only natural that the look of the Nike NX.25 branding would be on the luxurious side.

Conceived by design director Malte Gruhl, the Nike NX.25 branding boasts a black marbled background with gold lettering. At once simple and opulent, the look will pique anyone's interest immediately while impressing upon them the value of such an exclusive service. Proper branding goes a long way as this particular project for Nike shows. It's hard not to want a card.