2016-2017 China Design Trends Report

2016-2017 China Design Trends Report, edited by Design Strategy Lab of YANG DESIGN, is a trend forecast based on micro lifestyles in Chinese market. Four design themes are forecasted for 2016-2017. Each trend is illustrated with style, color, material, finish and pattern inspiration.The report has been purchased by renowned international and local brands in consumer electronic, transportation, fashion and luxury.




Content of 2016-2017 China Design Trends Report：
Over 100 pages of rich resources with Chinese and English translations. Annual summery of the 2014 Chinese consumer market, with a collection of six expert interviews. Four design macro trends for the 2016-2017 Chinese market.A main palette of 5 colors and a sub-palette of 7 colors for each macro trend Average more than 6 pieces of material samples representing each macro trend. Two hours of in-person presentation and consultancy service within Shanghai city(optional)


Based on the feedback of subscribers, we have made improvements to the report. We has reduced the number of text and increased the illustration of pictures. The social background and design trends have been better integrated. The number of recommended materials has increased. To show the tendency and mapping of trends, semiotics is adopted.



In this edition, YANG DESIGN proposes the macro theme of Virtual in Real. On one hand, the third industrial revolution has changed our world, and our daily life is filled with online information and social media. People are constantly looking for new excitement in the virtual world. Virtual information has become a new kind of opium and fast moving consumer good.



On the other hand, getting tired of the virtual world, people tend to pursue authenticity in off-line. In recent years, there are increasing numbers of design with focus on craftsmanship, natural or real material. This objects, filled with cultural and living memories, have become luxuries that are getting rarer and rarer to find in our life.



Preview of 2016-2017 China Design Trends
http://issuu.com/yangdesignchina/docs/new20162017chinadesigntrendspreview

For purchase information:
Xiaojing Huang / Strategy Director
xiaojing@yang-design.com / +86 21-6280-2294
www.yang-design.com @YANGDESIGN官方微博