PSFK 
 by Ido Lechner 

The
 construction of bike lanes in accordance with New York City’s Citi Bike
 stations popping up around the city in recent years has stirred much 
controversy. While the lanes seem to benefit delivery men and casual 
bikers alike, many drivers have expressed their frustration over stolen 
driving lanes and parking spaces now filled by the green bike path. 
Moreover, the growing number of people encouraged to abandon their cars 
or the subway in favor of a more health-minded and eco-friendly pursuit 
inevitably spikes the number of biker-related casualties. Cue 
Future Cities Catapult, the developer behind a biking helmet laden with augmented reality (AR) capabilities.
“Many cities are spending serious money, time and attention on 
improving the ‘hard infrastructure’ of cities to make cycling safer, 
more convenient, more attractive,” explains chief design officer Dan 
Hill, “[however] there is potential of a soft infrastructure which can 
be overlaid on existing urban fabric to further support cycling, which 
takes advantage of contemporary technologies such as wearables, Internet
 of Things, real-time sensor data, and so on.”
The helmet comes attached with a flip-down visor that performs the AR
 function and promises an HuD (Heads-Up Display) system via push 
notifications, perhaps integrating a world of icons for a simplistic yet
 crisp approach to the term “imageability,” as coined by urban 
planner/designer Kevin Lynch.
Imageability refers to the learning process by which we familiarize ourselves with our surroundings.
“This prototype explores how technology might support a learning 
process based on imageability, such that the device and its interface 
essentially disappears over time, and the rider pays attention to the 
city around them” explains the team. “On a bike, we particularly need 
cyclists to develop a heads-up stance, looking at the environment around
 them, rather than down at a phone.”
Coupled with a blind-spot visualization prototype, a device that 
draws upon side-mounted projectors attached to larger-sized vehicles and
 sends signals back to the helmet, Future Cities Catapult hopes to 
significantly reduce the number of biker-related casualties while 
simultaneously helping them select shorter or less dangerous paths.
Beyond the helmet, the team has also designed various mounted add-ons
 to enhance the biking experience. A device attached to your handlebars 
gauges air quality of current trails and offers alternative pathways 
with less fumes, exhaust and overall pollution.