2015's Most Expectation-Raising Innovations

These 15 innovations will set the customer expectations coming YOUR way soon!

So you want to know where consumers are headed next?

Stop asking them. Start looking at game-changing innovations.

Every CEO, entrepreneur, product designer, and marketer wants to know where consumers are heading. Most also know that the typical answer to this problem – traditional market research – is broken.
Asking customers what they want is limiting at best, misleading at worst. Indeed, if it was that way back in Henry Ford's day (yep, we're talking 'faster horses') how much more so is it now?
But even in today's accelerated consumer arena, you can know what customers will start to want. Not by asking them, but by drawing key insights from the game-changing innovations they are engaging with now.
These are the innovations that will change – in ways small and big – what customers expect from other brands and businesses. Once created, those new expectations will spread through the consumer arena – all the way to your door.
If you can see those new expectations coming, you can innovate for them. And win.

If the 15 innovations below don't steal your customers...

...the expectations they're helping to create just might – unless you respond!



Of course, an innovation – a new product, service, campaign, or business model – is not a trend. It might succeed. It might fail. It's a single data point, to be considered alongside others.
We're NOT saying that the innovations featured below will definitely be the ones that are in everyone's hands, on their minds, and changing their worlds in 2016.
But the expectations these innovations are creating – the trends they are a part of – are already sweeping through the consumer arena, and will only accelerate in the coming months.
So as you read this Briefing, be relentless about one question: what new expectations do these innovations create (we'll throw our two cents in on that one ;), and what do those expectations mean for my organization?

READ THE PDF FILE HERE :  http://trendwatching.com/x/wp-content/uploads/2015/08/2015-08-15-INNOVATIONS-FROM-2015.pdf