Sweden’s mega design retailer
IKEA
is pledging 1 billion euros ($1.13 billion) to fight climate change.
Chief Executive Peter Agnefjall announced the company’s plans to invest
in
renewable energy
for developing nations with the aim of improving people’s lives and
easing environmental pressures and inspiring the private sector to
follow suit. Agnefjall also notes despite their generous pledge, IKEA
prices will not be affected.
The impressive pledge is part of IKEA’s plan to portray themselves as a company taking
social and environmental responsibility.
The 1 billion euros will include measures to power their worldwide
showrooms entirely with sustainable energy, devoting 600 million euros
to new wind and solar installations. This new investment will include
700,000 solar panels and 314 wind turbines, adding to their 1.5 billion
euro investments just since 2009.
The remaining 400 million euros will be invested by the company’s charity organization, the
IKEA Foundation. Over the next five years, the foundation will support developing communities and help to safeguard them against
climate change-related
issues like flooding, drought and desertification. The company also
plans to plant one tree for every one used to make their furniture, as
well as source wood and cotton from sustainable sources.
IKEA’s private pledge to battle the effects of climate change sends an
incredible message to the global private and public sector. Do you think
the move will inspire policy makers to take similar measures ?
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